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Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Strategy & Optimization

Angad Singh • Feb 05, 2025 • 12 min read

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

User Acquisition

Angad Singh • Feb 05, 2025 • 9 min read

Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj • Feb 04, 2025 • 5 min read

Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Strategy & Optimization

Angad Singh • Jan 27, 2025 • 8 min read

Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Creative Analytics

Brijesh Bharadwaj • Jan 27, 2025 • 11 min read

Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Creative Analytics

Shobhit Gupta • Jan 27, 2025 • 7 min read

Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Strategy & Optimization

Brijesh Bharadwaj • Jan 27, 2025 • 12 min read

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Creative Analytics

Angad Singh • Jan 27, 2025 • 7 min read

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Angad Singh • Jan 27, 2025 • 4 min read

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

User Acquisition

Angad Singh • Jan 20, 2025 • 4 min read

A Guide for Creating High-Converting UGC Ads for Mobile Games

A Guide for Creating High-Converting UGC Ads for Mobile Games

User Acquisition

Angad Singh • Jan 17, 2025 • 9 min read

Receiving Ad Attribution and Postbacks in SKAN 4.0

Receiving Ad Attribution and Postbacks in SKAN 4.0

Shobhit Gupta • Jan 17, 2025 • 6 min read

Understanding Ad Mediation Platforms for Mobile Apps & Games

Understanding Ad Mediation Platforms for Mobile Apps & Games

Creative Analytics

Angad Singh • Jan 16, 2025 • 5 min read

Top Game Analytics Tools for Enhancing Player Experience

Top Game Analytics Tools for Enhancing Player Experience

Tool Comparison

Angad Singh • Jan 16, 2025 • 6 min read

2024 Game Studio Ad Creative Trends: What You Need to Know

2024 Game Studio Ad Creative Trends: What You Need to Know

Angad Singh • Jan 15, 2025 • 2 min read

Google Play Privacy Sandbox Implementation and Measurement Guide

Google Play Privacy Sandbox Implementation and Measurement Guide

Angad Singh • Jan 13, 2025 • 3 min read

A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing

A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing

Angad Singh • Dec 31, 2024 • 4 min read

SKAN 4 Implementation and Measurement Guide

SKAN 4 Implementation and Measurement Guide

Angad Singh • Dec 30, 2024 • 5 min read

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads

Angad Singh • Dec 19, 2024 • 9 min read

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads

Angad Singh • Dec 10, 2024 • 8 min read

Analyzing Trends in the Top 100 New Mobile Games in 2024

Analyzing Trends in the Top 100 New Mobile Games in 2024

Angad Singh • Dec 10, 2024 • 8 min read

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA

Angad Singh • Dec 05, 2024 • 5 min read

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future

User Acquisition

Angad Singh • Dec 04, 2024 • 5 min read

What is SKAN 4: Definition, Changes and Implementation Tips

What is SKAN 4: Definition, Changes and Implementation Tips

Angad Singh • Dec 04, 2024 • 6 min read

Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers

Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers

Angad Singh • Oct 24, 2024 • 17 min read

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