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Top Mobile Measurement Partners (MMPs) in 2026

Top Mobile Measurement Partners (MMPs) in 2026

Tools & Comparisons

Angad Singh • Feb 19, 2025 • 12 min read

Marketing Mix Modeling Made Simple for Game and App

Marketing Mix Modeling Made Simple for Game and App

Angad Singh • Feb 18, 2025 • 5 min read

Power of Creative Ads in Mobile Games & App Marketing

Power of Creative Ads in Mobile Games & App Marketing

Angad Singh • Feb 18, 2025 • 5 min read

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Understanding the LTV to CAC Ratio in Gaming Apps: How to Define and Calculate It

Strategy & Optimization

Brijesh Bharadwaj • Feb 18, 2025 • 12 min read

Unlocking Creative Insights: A Game-Changer in Mobile App Marketing

Unlocking Creative Insights: A Game-Changer in Mobile App Marketing

Angad Singh • Feb 12, 2025 • 5 min read

Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

Fail Ads in Mobile Gaming: Lower CPI and High Mobile Ad Performance

User Acquisition

Angad Singh • Feb 12, 2025 • 5 min read

What is Ad Fatigue? Know, Spot, and Fix!

What is Ad Fatigue? Know, Spot, and Fix!

User Acquisition

Angad Singh • Feb 11, 2025 • 5 min read

Mastering the Power of Incrementality in Mobile Games and App Marketing

Mastering the Power of Incrementality in Mobile Games and App Marketing

Angad Singh • Feb 11, 2025 • 7 min read

Strategies to Increase Mobile Gaming App Retention

Strategies to Increase Mobile Gaming App Retention

Strategy & Optimization

Angad Singh • Feb 11, 2025 • 6 min read

Mobile Gaming App User Retention Strategies and Benchmarks

Mobile Gaming App User Retention Strategies and Benchmarks

Strategy & Optimization

Angad Singh • Feb 07, 2025 • 7 min read

Understanding ROAS in Google Ads: A Simple Guide

Understanding ROAS in Google Ads: A Simple Guide

Strategy & Optimization

Angad Singh • Feb 05, 2025 • 12 min read

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

Leveraging Cognitive Biases in Mobile Game Ads: Real-World Examples & Psychological Theories

User Acquisition

Angad Singh • Feb 05, 2025 • 9 min read

Incrementality: What is it & why is it important?

Incrementality: What is it & why is it important?

Brijesh Bharadwaj • Feb 04, 2025 • 5 min read

Understanding the Difference between ROAS and ROI in Marketing

Understanding the Difference between ROAS and ROI in Marketing

Strategy & Optimization

Angad Singh • Jan 27, 2025 • 8 min read

Predictive Analytics: Uses in Mobile Games and App Marketing

Predictive Analytics: Uses in Mobile Games and App Marketing

Creative Analytics

Brijesh Bharadwaj • Jan 27, 2025 • 11 min read

Privacy Sandbox on Android: A Complete Guide

Privacy Sandbox on Android: A Complete Guide

Creative Analytics

Shobhit Gupta • Jan 27, 2025 • 7 min read

Top Mobile Gaming App Marketing Strategies You Must Know

Top Mobile Gaming App Marketing Strategies You Must Know

Strategy & Optimization

Brijesh Bharadwaj • Jan 27, 2025 • 12 min read

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Understanding the Future and Basics of Creative Analytics in Gaming Apps

Creative Analytics

Angad Singh • Jan 27, 2025 • 7 min read

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Receiving Postbacks in Different Conversion Windows with SKAN 4.0

Angad Singh • Jan 27, 2025 • 4 min read

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer

User Acquisition

Angad Singh • Jan 20, 2025 • 4 min read

A Guide for Creating High-Converting UGC Ads for Mobile Games

A Guide for Creating High-Converting UGC Ads for Mobile Games

User Acquisition

Angad Singh • Jan 17, 2025 • 9 min read

Receiving Ad Attribution and Postbacks in SKAN 4.0

Receiving Ad Attribution and Postbacks in SKAN 4.0

Shobhit Gupta • Jan 17, 2025 • 6 min read

Understanding Ad Mediation Platforms for Mobile Apps & Games

Understanding Ad Mediation Platforms for Mobile Apps & Games

Creative Analytics

Angad Singh • Jan 16, 2025 • 5 min read

Top Game Analytics Tools for Enhancing Player Experience

Top Game Analytics Tools for Enhancing Player Experience

Tool Comparison

Angad Singh • Jan 16, 2025 • 6 min read

2024 Game Studio Ad Creative Trends: What You Need to Know

2024 Game Studio Ad Creative Trends: What You Need to Know

Angad Singh • Jan 15, 2025 • 2 min read

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