Understanding the Difference between ROAS and ROI in Marketing
Strategy & Optimization
Angad Singh••8 min read
All Posts / 20
Predictive Analytics: Uses in Mobile Games and App Marketing
Creative Analytics
Brijesh Bharadwaj••11 min read
Privacy Sandbox on Android: A Complete Guide
Creative Analytics
Shobhit Gupta••7 min read
Top Mobile Gaming App Marketing Strategies You Must Know
Strategy & Optimization
Brijesh Bharadwaj••12 min read
Understanding the Future and Basics of Creative Analytics in Gaming Apps
Creative Analytics
Angad Singh••7 min read
Receiving Postbacks in Different Conversion Windows with SKAN 4.0
Resource
Angad Singh••4 min read
The Future of Gaming Marketing: Next-Gen MMM is a Game-Changer
User Acquisition
Angad Singh••4 min read
A Guide for Creating High-Converting UGC Ads for Mobile Games
User Acquisition
Angad Singh••9 min read
Receiving Ad Attribution and Postbacks in SKAN 4.0
Marketing
Shobhit Gupta••6 min read
Understanding Ad Mediation Platforms for Mobile Apps & Games
Creative Analytics
Angad Singh••5 min read
Top Game Analytics Tools for Enhancing Player Experience
Tool Comparison
Angad Singh••6 min read
2024 Game Studio Ad Creative Trends: What You Need to Know
Marketing
Angad Singh••2 min read
Google Play Privacy Sandbox Implementation and Measurement Guide
Resource
Angad Singh••3 min read
A Simple Guide to Creating Awesome Playable Ads: Level Up Your Marketing
Resource
Angad Singh••4 min read
SKAN 4 Implementation and Measurement Guide
Resource
Angad Singh••5 min read
Creative Ad Strategies from New Mobile Games That Hit 30M+ Downloads
Marketing
Angad Singh••9 min read
How to Diagnose and Solve Creative Fatigue in Your Mobile Game Ads
Marketing
Angad Singh••8 min read
Analyzing Trends in the Top 100 New Mobile Games in 2024
Resource
Angad Singh••8 min read
12 Tips for Crushing Q5: the Hidden Quarter Mobile Gaming UA
Marketing
Angad Singh••5 min read
Google's Privacy Sandbox for Mobile Attribution: Deep Dive into a Private Future
User Acquisition
Angad Singh••5 min read
What is SKAN 4: Definition, Changes and Implementation Tips
Angad Singh••6 min read
Step-by-Step Tutorial for Integrating Singular with Unity for Game Developers
Resource
Angad Singh••17 min read
Mastering ROAS for Mobile Games and Apps: The Ultimate Guide
Angad Singh••13 min read
Using Data-Driven Insights to Adjust Monetization Tactics in Mobile Games
Angad Singh••9 min read
Top Gaming Events and Conferences in H2-2024: Must-Attend for Developers and Publishers
Resource
Angad Singh••3 min read