Understanding Creatives in Advertising: Importance and ExamplesAdsShobhit Gupta•July 23, 2025•15 min read
Mobile App Analytics 2025: SKAN, AAK & IDFA Metrics & ToolsMarketingAngad Singh•July 23, 2025•12 min read
Understanding User Acquisition in Mobile UA GamingUser AcquisitionAngad Singh•July 23, 2025•15 min read
Guide to Performance Max Creative Specs and PracticesUser AcquisitionAngad Singh•July 16, 2025•10 min read
Understanding Lookback Windows in Marketing AttributionUser AcquisitionAngad Singh•July 14, 2025•11 min read
Understanding Marketing Attribution: A Complete GuideMarketingBrijesh Bharadwaj•July 14, 2025•14 min read
Enhancing Creative Campaigns with AI: Top Strategies for Performance MarketingAdsAngad Singh•July 14, 2025•12 min read
How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025Cracking CreativesAngad Singh•July 04, 2025•5 min read
Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025Cracking CreativesAngad Singh•June 26, 2025•7 min read
Implement and Optimize Facebook Ad Tools for 2025User AcquisitionBrijesh Bharadwaj•June 25, 2025•8 min read
Ad Quality Disasters - Combat Bad Ads and Improve User ExperienceUser AcquisitionBrijesh Bharadwaj•June 25, 2025•8 min read
Why Playable Ads Are Dominating Mobile UA And How You Can Win BigUser AcquisitionAngad Singh•June 17, 2025•14 min read
WWDC 2025 AdAttributionKit Update: 6 Major ImprovementsUser AcquisitionAngad Singh•June 17, 2025•8 min read
Mobile App Retargeting – Win Back High-Intent UsersUser AcquisitionBrijesh Bharadwaj•June 17, 2025•9 min read
How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 DaysCracking CreativesAngad Singh•June 17, 2025•8 min read
How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-DaysCracking CreativesAngad Singh•June 13, 2025•9 min read
Understanding Creative Intelligence: Examples and InsightsMarketingBrijesh Bharadwaj•June 11, 2025•12 min read
CPI, IPM, and ROAS Benchmarks for Optimizing Ad SpendObservabilityAngad Singh•June 10, 2025•13 min read
Understanding Facebook's Aggregated Event MeasurementMonetizationBrijesh Bharadwaj•June 10, 2025•11 min read
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS CreativesCracking CreativesAngad Singh•June 06, 2025•7 min read
Essential Mobile Game Marketing Strategies GuideUser AcquisitionShobhit Gupta•June 05, 2025•17 min read
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UAObservabilityAngad Singh•June 05, 2025•11 min read
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution StackUser AcquisitionAngad Singh•June 05, 2025•13 min read
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M RevenueCracking CreativesAngad Singh•May 30, 2025•4 min read
Creative Testing Strategies for Mobile UA Campaigns in 2025User AcquisitionAngad Singh•May 28, 2025•15 min read
Complete Guide to Instagram Ad Sizes and Specs 2025MonetizationBrijesh Bharadwaj•May 27, 2025•8 min read
Ultimate Guide to Creative Testing for Mobile Game User AcquisitionUser AcquisitionAngad Singh•May 22, 2025•16 min read
What is a Demand-Side Platform (DSP)? A Complete GuideObservabilityShobhit Gupta•May 22, 2025•13 min read
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning CreativesCracking CreativesAngad Singh•May 22, 2025•5 min read
DSP vs. SSP: Understanding the Programmatic EcosystemUser AcquisitionAngad Singh•May 20, 2025•13 min read
iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic ModelsMarketingAngad Singh•May 16, 2025•4 min read
Creative Optimization in 2025: Actionable Insights ReportMonetizationAngad Singh•May 13, 2025•17 min read
How DC: Dark Legion Made $18M in 60 Days: Their Creative StrategyCracking CreativesAngad Singh•May 08, 2025•3 min read