CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend
Observability
Angad Singh
••13 min readAll Posts / 2
Understanding Facebook's Aggregated Event Measurement
Monetization
Brijesh Bharadwaj
••11 min read
Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives
Cracking Creatives
Angad Singh
••7 min read
Understanding Ad Exchanges and How They Work
Ads
Angad Singh
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Essential Mobile Game Marketing Strategies Guide
User Acquisition
Shobhit Gupta
••17 min read
Creative Optimization in 2025: Dynamic Creative Optimization (DCO) Playbook for Mobile UA
Observability
Angad Singh
••11 min read
Meta AEM vs SKAN in 2025: Choosing the Right iOS Attribution Stack
User Acquisition
Angad Singh
••13 min read
How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue
Cracking Creatives
Angad Singh
••4 min read
Creative Testing Strategies for Mobile UA Campaigns in 2025
User Acquisition
Angad Singh
••15 min read
Understanding Real-Time Bidding (RTB) in Marketing
Marketing
Angad Singh
••13 min read
Complete Guide to Instagram Ad Sizes and Specs 2025
Monetization
Brijesh Bharadwaj
••8 min read
Ultimate Guide to Creative Testing for Mobile Game User Acquisition
User Acquisition
Angad Singh
••16 min read
What is a Demand-Side Platform (DSP)? A Complete Guide
Observability
Shobhit Gupta
••13 min read
Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives
Cracking Creatives
Angad Singh
••5 min read
DSP vs. SSP: Understanding the Programmatic Ecosystem
User Acquisition
Angad Singh
••13 min read
What is a Supply-Side Platform and its Importance
Observability
Angad Singh
••12 min read
iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models
Marketing
Angad Singh
••4 min read
Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers
Ads
Angad Singh
••18 min read
Creative Optimization in 2025: Actionable Insights Report
Monetization
Angad Singh
••17 min read
How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy
Cracking Creatives
Angad Singh
••3 min read
How AI Revolutionizes Marketing Strategies
Marketing
Angad Singh
••13 min read
Innovative Gaming Trends Shaping 2025
Monetization
Angad Singh
••14 min read
Comprehensive Guide to Creating Effective Banner Ads
Ads
Angad Singh
••11 min read
Optimization Techniques for Meta Ad Campaigns in Mobile Gaming
Marketing
Shobhit Gupta
••15 min read
How to Optimize UA Budget Allocation In Mobile Advertising in 2025
Observability
Angad Singh
••23 min read
How to Implement Programmatic Advertisement
User Acquisition
Angad Singh
••11 min read
Effective Ad Monetization Strategies Explained
Monetization
Angad Singh
••14 min read
Strategies for Customer Acquisition Success: A Complete Guide
User Acquisition
Angad Singh
••12 min read
Marketing to Gen Z: Key Strategies for 2025
Marketing
Angad Singh
••10 min read
Understanding Personalized Marketing: What It Is and Why It Matters
User Acquisition
Brijesh Bharadwaj
••14 min read
AI in Mobile Game Marketing and Advertisement: Key Stats & Insights
Marketing
Brijesh Bharadwaj
••17 min read
Creating pLTV Framework for Mobile Games: How to Improve User Acquisition and Maximize ROAS
Monetization
Angad Singh
••13 min read
Creating a Converting Facebook Ad: Practices and Examples
Monetization
Brijesh Bharadwaj
••12 min read
How Idle Weapon Shop Cracked the Creative Code: 300M+ Playable Ad Impressions
Cracking Creatives
Angad Singh
••5 min read
Creating and Scaling Static Ads: Strategies and Use Cases
User Acquisition
Angad Singh
••13 min read
How to Use AdMob for Game Monetization
Monetization
Angad Singh
••17 min read
Understanding Predictive Lifetime Value (pLTV) in Marketing
User Acquisition
Brijesh Bharadwaj
••11 min read
Understanding the Impact and Meaning of Incrementality in Marketing
Marketing
Angad Singh
••13 min read
Effective Strategies and Examples for UGC Ad Creatives
Ads
Angad Singh
••14 min read
Understanding Predictive Analytics: A Comprehensive Guide
Marketing
Angad Singh
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How to Calculate and Reduce Customer Acquisition Cost
User Acquisition
Angad Singh
••15 min read
How Cookingdom Cooked Up a $55K/Day UA Strategy in Just 30 Days
Cracking Creatives
Angad Singh
••4 min read
Best Marketing Automation Software Tools for 2025
User Acquisition
Angad Singh
••10 min read
Top Proven Strategies to Promote Your Mobile App
Marketing
Brijesh Bharadwaj
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How Screwdom 3D Cracked the Creative Code: 4 Patterns Behind its Success
Cracking Creatives
Angad Singh
••4 min read
Understanding Mobile App Attribution
User Acquisition
Angad Singh
••12 min read
Post Back Events & Creative Optimization: Connecting Ad Performance to User Actions
User Acquisition
Angad Singh
••7 min read
Why Your Creatives (Not Audiences) Are the Real Targeting Lever in 2025
User Acquisition
Angad Singh
••6 min read
What is Media Mix Modeling (MMM)? Benefits, Framework & How It Works
User Acquisition
Angad Singh
••5 min read
Cracking Creatives: What Makes Color Block Jam’s Ads a $23M Success
Cracking Creatives
Angad Singh
••3 min read