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Understanding Lookback Windows in Marketing Attribution

Understanding Lookback Windows in Marketing Attribution

Creative Analytics

Angad Singh • Jul 14, 2025 • 5 min read

Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Creative Analytics

Brijesh Bharadwaj • Jul 14, 2025 • 9 min read

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

Cracking Creatives

Angad Singh • Jul 04, 2025 • 5 min read

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Cracking Creatives

Angad Singh • Jun 26, 2025 • 7 min read

Implement and Optimize Facebook Ad Tools for 2026

Implement and Optimize Facebook Ad Tools for 2026

Tool Comparison

Brijesh Bharadwaj • Jun 25, 2025 • 5 min read

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Strategy & Optimization

Brijesh Bharadwaj • Jun 25, 2025 • 4 min read

Top Facebook Ad Tools for Effective Campaign Management

Top Facebook Ad Tools for Effective Campaign Management

Tool Comparison

Angad Singh • Jun 17, 2025 • 5 min read

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Strategy & Optimization

Angad Singh • Jun 17, 2025 • 14 min read

HTML5 Playable Ads: A Practical Guide

HTML5 Playable Ads: A Practical Guide

Strategy & Optimization

Brijesh Bharadwaj • Jun 17, 2025 • 16 min read

WWDC 2026 AdAttributionKit Update: 6 Major Improvements

WWDC 2026 AdAttributionKit Update: 6 Major Improvements

Creative Analytics

Angad Singh • Jun 17, 2025 • 8 min read

Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Strategy & Optimization

Brijesh Bharadwaj • Jun 17, 2025 • 8 min read

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

Cracking Creatives

Angad Singh • Jun 17, 2025 • 8 min read

How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

Cracking Creatives

Angad Singh • Jun 13, 2025 • 9 min read

AI Tools to Create Winning Facebook Ads

AI Tools to Create Winning Facebook Ads

Tool Comparison

Angad Singh • Jun 11, 2025 • 7 min read

How to Create and Optimize TikTok Playable Ads?

How to Create and Optimize TikTok Playable Ads?

Strategy & Optimization

Angad Singh • Jun 11, 2025 • 11 min read

How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Strategy & Optimization

Angad Singh • Jun 11, 2025 • 18 min read

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Strategy & Optimization

Angad Singh • Jun 10, 2025 • 13 min read

Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Strategy & Optimization

Brijesh Bharadwaj • Jun 10, 2025 • 11 min read

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives

Angad Singh • Jun 06, 2025 • 7 min read

Understanding Ad Exchanges and How They Work

Understanding Ad Exchanges and How They Work

Strategy & Optimization

Angad Singh • Jun 05, 2025 • 15 min read

Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Strategy & Optimization

Shobhit Gupta • Jun 05, 2025 • 8 min read

Meta AEM vs SKAN in 2026: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2026: Choosing the Right iOS Attribution Stack

Creative Analytics

Angad Singh • Jun 05, 2025 • 13 min read

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

Cracking Creatives

Angad Singh • May 30, 2025 • 4 min read

Creative Testing Strategies for Mobile UA Campaigns in 2026

Creative Testing Strategies for Mobile UA Campaigns in 2026

Strategy & Optimization

Angad Singh • May 28, 2025 • 15 min read

Understanding Real-Time Bidding (RTB) in Marketing

Understanding Real-Time Bidding (RTB) in Marketing

Angad Singh • May 28, 2025 • 13 min read

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