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CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Strategy & Optimization

Angad Singh • Jun 10, 2025 • 13 min read

Understanding Facebook's Aggregated Event Measurement

Understanding Facebook's Aggregated Event Measurement

Strategy & Optimization

Brijesh Bharadwaj • Jun 10, 2025 • 11 min read

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives: What Lands of Jail Can Teach UA-Teams About High-ROAS Creatives

Cracking Creatives

Angad Singh • Jun 06, 2025 • 7 min read

Understanding Ad Exchanges and How They Work

Understanding Ad Exchanges and How They Work

Strategy & Optimization

Angad Singh • Jun 05, 2025 • 15 min read

Essential Mobile Game Marketing Strategies Guide

Essential Mobile Game Marketing Strategies Guide

Strategy & Optimization

Shobhit Gupta • Jun 05, 2025 • 8 min read

Meta AEM vs SKAN in 2026: Choosing the Right iOS Attribution Stack

Meta AEM vs SKAN in 2026: Choosing the Right iOS Attribution Stack

Creative Analytics

Angad Singh • Jun 05, 2025 • 13 min read

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

How RISE’s Creative Strategy Drove 2.7M+ Installs and $3.7M Revenue

Cracking Creatives

Angad Singh • May 30, 2025 • 4 min read

Creative Testing Strategies for Mobile UA Campaigns in 2026

Creative Testing Strategies for Mobile UA Campaigns in 2026

Strategy & Optimization

Angad Singh • May 28, 2025 • 15 min read

Understanding Real-Time Bidding (RTB) in Marketing

Understanding Real-Time Bidding (RTB) in Marketing

Angad Singh • May 28, 2025 • 13 min read

Complete Guide to Instagram Ad Sizes and Specs 2026

Complete Guide to Instagram Ad Sizes and Specs 2026

Strategy & Optimization

Brijesh Bharadwaj • May 27, 2025 • 5 min read

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Ultimate Guide to Creative Testing for Mobile Game User Acquisition

Strategy & Optimization

Angad Singh • May 22, 2025 • 16 min read

What is a Demand-Side Platform (DSP)? A Complete Guide

What is a Demand-Side Platform (DSP)? A Complete Guide

Creative Analytics

Shobhit Gupta • May 22, 2025 • 13 min read

Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Cracking the Code: How Dreamy Room Gained 19M+ Downloads with Winning Creatives

Cracking Creatives

Angad Singh • May 22, 2025 • 5 min read

DSP vs. SSP: Understanding the Programmatic Ecosystem

DSP vs. SSP: Understanding the Programmatic Ecosystem

Creative Analytics

Angad Singh • May 20, 2025 • 13 min read

What is a Supply-Side Platform and its Importance

What is a Supply-Side Platform and its Importance

Angad Singh • May 20, 2025 • 12 min read

iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models

iOS Attribution Unlocked: Navigating SKAdNetwork, AEM & Probabilistic Models

Angad Singh • May 16, 2025 • 4 min read

Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Meta’s Ad ROAS – Guide for Mobile Gaming UA Managers

Creative Analytics

Angad Singh • May 13, 2025 • 12 min read

Creative Optimization in 2026: Actionable Insights Report

Creative Optimization in 2026: Actionable Insights Report

Creative Analytics

Angad Singh • May 13, 2025 • 17 min read

How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

How DC: Dark Legion Made $18M in 60 Days: Their Creative Strategy

Cracking Creatives

Angad Singh • May 08, 2025 • 3 min read

How AI Revolutionizes Marketing Strategies

How AI Revolutionizes Marketing Strategies

Strategy & Optimization

Angad Singh • May 08, 2025 • 13 min read

Innovative Gaming Trends Shaping 2026

Innovative Gaming Trends Shaping 2026

Creative Analytics

Angad Singh • May 06, 2025 • 14 min read

Comprehensive Guide to Creating Effective Banner Ads

Comprehensive Guide to Creating Effective Banner Ads

Strategy & Optimization

Angad Singh • May 05, 2025 • 11 min read

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Optimization Techniques for Meta Ad Campaigns in Mobile Gaming

Strategy & Optimization

Shobhit Gupta • May 05, 2025 • 15 min read

How to Optimize UA Budget Allocation In Mobile Advertising in 2026

How to Optimize UA Budget Allocation In Mobile Advertising in 2026

Angad Singh • May 05, 2025 • 23 min read

How to Implement Programmatic Advertisement

How to Implement Programmatic Advertisement

Strategy & Optimization

Angad Singh • May 05, 2025 • 11 min read

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