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Understanding User Acquisition in Mobile UA Gaming

Understanding User Acquisition in Mobile UA Gaming

Strategy & Optimization

Angad Singh • Jul 23, 2025 • 9 min read

Strategies for Scalable Game User Acquisition

Strategies for Scalable Game User Acquisition

Strategy & Optimization

Angad Singh • Jul 18, 2025 • 11 min read

Top Ad Networks Alternatives to Google for 2025

Top Ad Networks Alternatives to Google for 2025

Tool Comparison

Shobhit Gupta • Jul 18, 2025 • 10 min read

Understanding View-Through Attribution and Its Importance

Understanding View-Through Attribution and Its Importance

Creative Analytics

Angad Singh • Jul 18, 2025 • 8 min read

Guide to Match 3 Playable Ads for Mobile Games

Guide to Match 3 Playable Ads for Mobile Games

Strategy & Optimization

Angad Singh • Jul 16, 2025 • 13 min read

Guide to Performance Max Creative Specs and Practices

Guide to Performance Max Creative Specs and Practices

Strategy & Optimization

Angad Singh • Jul 16, 2025 • 10 min read

Understanding Attribution Modeling in Marketing

Understanding Attribution Modeling in Marketing

Creative Analytics

Brijesh Bharadwaj • Jul 16, 2025 • 8 min read

A Beginner's Guide to A/B Testing Ads for Optimization

A Beginner's Guide to A/B Testing Ads for Optimization

Strategy & Optimization

Angad Singh • Jul 14, 2025 • 15 min read

Understanding Lookback Windows in Marketing Attribution

Understanding Lookback Windows in Marketing Attribution

Creative Analytics

Angad Singh • Jul 14, 2025 • 5 min read

Understanding Marketing Attribution: A Complete Guide

Understanding Marketing Attribution: A Complete Guide

Creative Analytics

Brijesh Bharadwaj • Jul 14, 2025 • 9 min read

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

How Pizza Ready Cracked The Creative Code: 66M+ Installs in 2025

Cracking Creatives

Angad Singh • Jul 04, 2025 • 5 min read

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Gossip Harbor's Creative Strategy Behind 20M+ Installs and $184M IAP Revenue 2025

Cracking Creatives

Angad Singh • Jun 26, 2025 • 7 min read

Implement and Optimize Facebook Ad Tools for 2025

Implement and Optimize Facebook Ad Tools for 2025

Tool Comparison

Brijesh Bharadwaj • Jun 25, 2025 • 5 min read

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Ad Quality Disasters - Combat Bad Ads and Improve User Experience

Strategy & Optimization

Brijesh Bharadwaj • Jun 25, 2025 • 4 min read

Top Facebook Ad Tools for Effective Campaign Management

Top Facebook Ad Tools for Effective Campaign Management

Tool Comparison

Angad Singh • Jun 17, 2025 • 5 min read

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Why Playable Ads Are Dominating Mobile UA And How You Can Win Big

Strategy & Optimization

Angad Singh • Jun 17, 2025 • 14 min read

HTML5 Playable Ads: A Practical Guide

HTML5 Playable Ads: A Practical Guide

Strategy & Optimization

Brijesh Bharadwaj • Jun 17, 2025 • 16 min read

WWDC 2025 AdAttributionKit Update: 6 Major Improvements

WWDC 2025 AdAttributionKit Update: 6 Major Improvements

Creative Analytics

Angad Singh • Jun 17, 2025 • 8 min read

Mobile App Retargeting – Win Back High-Intent Users

Mobile App Retargeting – Win Back High-Intent Users

Strategy & Optimization

Brijesh Bharadwaj • Jun 17, 2025 • 8 min read

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

How Habby’s Latest Hit Wittle Defender Generated $1.4M in <30 Days

Cracking Creatives

Angad Singh • Jun 17, 2025 • 8 min read

How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

How Dunk City Dynasty Cracked the Creative Code: 3M+ Installs in <30-Days

Cracking Creatives

Angad Singh • Jun 13, 2025 • 9 min read

AI Tools to Create Winning Facebook Ads

AI Tools to Create Winning Facebook Ads

Tool Comparison

Angad Singh • Jun 11, 2025 • 7 min read

How to Create and Optimize TikTok Playable Ads?

How to Create and Optimize TikTok Playable Ads?

Strategy & Optimization

Angad Singh • Jun 11, 2025 • 11 min read

How to Create and Use Facebook Playable Ads?

How to Create and Use Facebook Playable Ads?

Strategy & Optimization

Angad Singh • Jun 11, 2025 • 18 min read

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

CPI, IPM, and ROAS Benchmarks for Optimizing Ad Spend

Strategy & Optimization

Angad Singh • Jun 10, 2025 • 13 min read

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